
The Click Equation: How SERP Rankings Influence Click-Through Rates
If you’re a business owner or work in the marketing department for a business you will find that optimizing for search engines is an algebra of clicks, with the Holy Grail being the elusive top spot on the Search Engine Results Pages (SERPs). In business nowadays, the click-through rate (CTR) is the meandering variable, and its relationship with SERP rankings