If you’re a plumber, chances are you’re busy running from one job to the next, fixing leaks, unclogging drains, and making sure your customers’ homes and businesses stay in working order. But nowadays, having a great website isn’t just a nice extra. It’s a must.
Whether you’re a one-person operation or running a team, a properly optimized website can help you attract more customers, build trust, and even cut down on the endless phone calls asking, “Do you do emergency plumbing?” Let’s dive into why every plumber needs a website and what makes a plumbing website actually work for you!
Why Plumbers Can’t Afford to Skip a Website
Let’s be real—plumbing is competitive. People don’t just flip through a phone book anymore; they grab their phone and Google “plumber near me.” If you don’t have a website (or worse, have one that looks like it was built in 2005 and never updated), you’re missing out on potential business. Here’s why having a well-designed website is a game changer:
- Customers Expect It – If you don’t have a website, some people might assume you’re not a legitimate business. It sounds harsh, but in a world where everything is online, people expect to be able to check out your services before calling.
- It Helps You Show Up in Search Results – Google is the new word-of-mouth. A website can’t just look nice, but needs to be properly optimized for search engines (SEO). This means that when someone searches for a plumber in Abbotsford or your area, your name actually shows up.
- It Answers Questions for You – Instead of spending your day fielding calls about pricing, service areas, and availability, your website can do that for you. Less time on the phone means more time doing actual plumbing work (or maybe even taking a lunch break for once).
- It Sets You Apart from the Competition – If a potential customer is comparing two plumbers—one with a professional website that has great reviews and another without any online presence—the choice is easy.
What Every Plumbing Website Needs
So, now that we agree that a website is essential, what exactly should go on it? Here’s what will make your website actually work for your business:
1. A Clear, Professional Design
Your website should look clean, professional, and—this is important—be easy to use. That means:
- A simple menu that makes it easy to find key info (services, pricing, contact info)
- A mobile-friendly design (because most people searching for a plumber are doing it on their phone)
- A clear call-to-action (CTA), like “Call Now for Emergency Plumbing” or “Get a Free Quote”
2. Your Services Listed Clearly
Potential customers shouldn’t have to dig to figure out what you do. Make sure you have a page that outlines your services, such as:
- Emergency plumbing
- Leak detection
- Drain cleaning
- Water heater installation and repair
- Bathroom and kitchen plumbing
And if you offer something unique—like trenchless sewer repair or eco-friendly plumbing solutions—highlight that!
3. Your Contact Information Front and Center
Nothing is more frustrating than landing on a website and having to hunt for a phone number. Put your contact info right at the top of your homepage, and make sure there’s a “Contact Us” page with:
- Your phone number
- Business hours
- A contact form
- Your service area (so you don’t get calls from areas you don’t service)
I never recommend putting your email right on the website, but instead simple contact forms. This cuts down on spam and other security risks.
4. Customer Reviews & Testimonials
People trust other people. Adding real reviews from happy customers builds credibility and reassures potential clients that you’re the right plumber for the job. If you’re not collecting reviews yet, start asking satisfied customers to leave one on Google and then showcase them on your site.
5. A Blog (Yes, Really!)
Okay, we get it. You’re a plumber, not a writer. But having a blog with simple posts like “5 Signs Your Water Heater Needs Replacing” or “How to Prevent Clogged Drains” helps your site show up in more Google searches. It also positions you as the expert, which makes customers more likely to trust (and hire) you.
6. FAQ Section
Answer common customer questions upfront, like:
- “Do you offer emergency plumbing services?”
- “How much does it cost to unclog a drain?”
- “Do you work on weekends?”
This saves you time and helps potential customers make a decision faster.
Making Sure Your Website Brings in Business
Now that your website has all the right elements, how do you make sure people actually find it? Here are a few key tips:
1. Focus On Local SEO
Most of your customers are searching for a “plumber in [your city].” Make sure your website is optimized for local search by:
- Adding your location to your website copy (e.g., “Serving Abbotsford, BC, and surrounding areas”)
- Setting up a Google Business Profile (and linking to it from your website)
- Getting listed in local directories
2. Keep Your Website Updated
A website that looks abandoned is almost as bad as not having one at all. Regularly update your blog, add new customer testimonials, and check that your contact info is up to date. Google rewards fresh content, so making periodic updates helps keep your site ranking well.
3. Make It Easy for Customers to Take Action
Your website should make it as easy as possible for someone to book a service. If possible, add:
- A “Call Now” button that dials your number instantly on mobile
- An easy-to-use booking form
- A live chat feature (even if it’s just a chatbot that collects basic info)
A great plumbing website isn’t just about looking good—it’s about getting more business with less effort. If your website isn’t bringing in new customers, it’s time for an upgrade. Whether you’re building one from scratch or revamping an old one, focus on clear design, useful information, and local SEO to make sure your site works as hard as you do.
Need help getting your plumbing website up and running? Let’s chat. A well-built website can do more than just sit there—it can actually help grow your business.
